Multipurpose ProductĪs I Am Curl Color works as a curling gel while also providing a color pop. The manufacturer claims this product increases moisture levels by over 80% and increases hair strength from first use. JBCO strengthens and softens the hair while ceramides help the cuticles lay flat and protected. Healthy IngredientsĪs I Am Curl Color collection is infused with Jamaican black castor oil and ceramides. This is a temporary hair color that will wear off after one wash so you can experiment with as many colors as you like every few weeks. I really love the bright and bold packaging of the curl color collection too. It took the creators 2 years of research and testing to bring the product to market according to Belal Ahmed, As I Am Marketing Director. The range is formulated for type 2, 3, and 4 hair and provides perfect curl definition as it gently colors your hair. The range contains damage-free ingredients and works perfectly on darker hair types so you don’t need any bleach, lightener, etc. The As I Am Curl Color range is a collection of temporary hair colors specially designed for curly hair. I’m not a newcomer to As I Am brand and I shared some of my favorites in As I Am Hair Products.Īs I Am products are specifically formulated for curly hair and utilize a wide range of natural ingredients and botanicals.
However, when this range popped up on my radar with the promise of so many colors without any hair damage, I sat up and went on a research binge. I’m not a big fan of coloring hair with chemicals and my preferred hair dying method henna and indigo. I breakdown the collection in this article as well as the pros and cons of the curl color collection. As I Am Curl Color collection is becoming a rave with naturalistas because of its diverse selection and gorgeous results that pop without damaging the hair.
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